Iskandar Puteri is a vibrant and rapidly developing city located in Johor Bahru, Malaysia. Formerly known as Nusajaya, this region was rebranded as Iskandar Puteri in 2017. It is a part of the Iskandar Malaysia region, which is a flagship development project of the Malaysian government. Iskandar Puteri is a prominent urban center in the region, and it is a hub for business, tourism, and education.

Iskandar Puteri has experienced tremendous growth in recent years, thanks to the government's vision of transforming this region into a world-class metropolis. The city is strategically located near Singapore, which has helped attract investment from foreign companies. Iskandar Puteri is home to a wide range of industries, including manufacturing, technology, and logistics.

The city has since undergone significant transformation, with new residential, commercial, and industrial areas being built at a rapid pace. Iskandar Puteri is now home to a number of prominent developments, including the Medini Iskandar Malaysia, Horizon Hills, and Nusa Idaman townships.

One of the key attractions of Iskandar Puteri is its status as a Special Economic Zone (SEZ), which offers a range of incentives to businesses that set up operations in the city. These include tax breaks, streamlined regulatory processes, and access to world-class infrastructure and facilities. As a result, Iskandar Puteri has become a popular destination for foreign investors looking to establish a foothold in the Southeast Asian market.

In addition to its economic and environmental credentials, Iskandar Puteri is also known for its cultural diversity and vibrant community spirit. The city is home to a mix of ethnic Malay, Chinese, and Indian communities, each with their own unique customs, traditions, and cuisine. Visitors to Iskandar Puteri can enjoy a wide range of cultural experiences, from colorful festivals and religious celebrations to traditional handicraft markets and street food stalls.

Iskandar Puteri currently house the first Asia’s multi-campus education city, called the EduCity Iskandar. It is an education city with 305-acres of universities, higher education institutions, research & development centers, EduCity Village, EduCity Hub, EduCity Sports complex and various recreational facilities. The education institutions in the EduCity comprises of esteemed and accredited locally and internationally educational institutions.

Iskandar Puteri represents a fascinating case study in urban development and economic growth. With its strategic location, business-friendly policies, and commitment to sustainability, the city is poised to become a major player in the regional economy in the years to come. Whether you are a business traveler, a nature lover, or a cultural enthusiast, there is plenty to discover and enjoy in Iskandar Puteri.